1. The Organisation
The contest is organised by Production Pirates BV (hereinafter: the "Organiser"), with registered office at Dikberd 34/3c, 2200 Herentals, Belgium, registered with the Crossroads Bank for Enterprises (KBO) and for VAT under number BE 0845.588.986, acting under the official instruction of and on behalf of:
- N.V. Sony Pictures Releasing S.A., with registered office at Hooikaai 55, 1000 Brussels, VAT BE 0402.201.194;
- Columbia Pictures Corporation, Ltd. (hereinafter jointly referred to as: "Sony Pictures").
2. Participation Conditions
- Participation is open to any natural person aged at least 18 (or minors with the express prior consent of their parent or legal guardian) residing in Belgium.
- Directors, permanent employees, freelancers and direct partners of Production Pirates BV and Sony Pictures, as well as their household members and first-degree relatives, are excluded from participation.
- Participation is strictly personal and free of charge (apart from standard internet connection costs). A maximum of one entry per natural person and per unique email address is allowed.
- If manipulation, automated entry, multiple fake accounts or unsportsmanlike conduct is established or suspected, the Organiser reserves the right to disqualify the participant concerned without prior notice.
3. Duration, Game Mechanics and Scoring
- The contest takes place on Friday 28 August 2026 (from 00:00 to 23:59).
- Participation is only valid via the interactive online platform, by entering a first name, last name, a valid email address, and completing the game components.
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A participant's total score is a maximum of 250 points, made up as follows:
- Part 1: Time Challenge: a reaction and skill game in which the participant can score a maximum of 100 points based on reaction speed and accuracy.
- Part 2: Scent Challenge: an interactive game component in which the participant can score a maximum of 100 points.
- Bonus part: Photobooth (optional): participants who take part in the on-site Photobooth activation receive a fixed bonus of 50 extra points on their score profile.
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The calculated final score is the sum of the two game components and any Photobooth bonus:
Total score = Time Challenge score + Scent Challenge score + Photobooth bonus (max. 250 points)
- For the bonus component, the contest platform only records the participation status (bonus awarded: yes/no). No photos are stored or processed via this online platform.
4. Winner Selection, Ties and Prizes
- Winners are determined based on the highest total score achieved by the end of the promotion day.
- Tie-break rule: if multiple participants finish with an equal total score, the earliest registration time on the contest platform is decisive.
- The total prize pool consists of 10 duo tickets for the film Heart of the Beast (one duo ticket per winner, for the top 10 participants).
- Prizes are strictly personal, non-transferable, and cannot under any circumstances be exchanged or paid out in cash.
5. Announcement and Prize Distribution
- After the promotion ends, winners are contacted by email at the address provided during registration.
- Winners have 30 calendar days from the sending of the message to confirm their prize by email and provide any required details.
- If a winner does not respond within 30 calendar days, the right to the duo ticket is permanently forfeited and the Organiser has the right to designate a reserve winner based on the leaderboard.
6. Liability and Applicable Law
- The Organiser and Sony Pictures cannot be held liable for any technical failures, network outages or incorrect entries beyond their reasonable control.
- This contest and these rules are governed by Belgian law. Disputes fall under the exclusive jurisdiction of the courts of the Brussels district.
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